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MUO Ownership, Funding, and Advertising Policy

MUO has been owned and operated by online publisher Valnet Inc in Montreal, Canada since July 2020. Valnet (a subsidiary of the Valsef) investment group) oversees operation of MUO across all platforms across which the brand appears: Google, Facebook, YouTube, and a host of other social media and news platforms. That said, Valnet Inc. does not influence or otherwise dictate the opinions of the editorial teams nor interfere with site objectives, voice, or topic selection.

Programmatic advertising platforms fund the majority of website operations, editorial salaries, and content payouts; still, the MUO editorial staff, writers, and content team operate independent of Valnet’s Ad-Ops team. The two do not interact nor influence each other’s work. Representation of all viewpoints, perspectives, and writers of all backgrounds are strongly encouraged by the senior editors - ensuring that objectivity and accuracy of our content is never restricted by any one writer, editor, partner, or business division.

Note: While we strive to provide readers with a great ad experience, advertisements may not necessarily reflect the views of MUO or Valnet Inc.

To ensure that access does not influence editorial objectivity, we abide by a thorough ethics policy that all writers, editors, and contributors must follow. Read our complete ethics policy for full details.